Descriptions & Captions

Use natural light, a clean plain background, and an angle that suits the product type. Make sure the product is sharp and the colors are accurate. If you want it faster, AI product photography can handle the background and lighting automatically.Use natural light, a plain background, and an angle that suits the product. AI product photos can handle background and lighting automatically.

Shopee and Tokopedia recommend square 1:1 photos of at least 1000 × 1000 pixels so buyers can zoom in. Use 4:5 for Instagram, and 9:16 for TikTok and Reels.

A white or plain background works best for the main marketplace photo because the product is easy to see. For social media, themed backgrounds such as marble, wood, or a lifestyle scene make products more appealing and memorable.

Lead with the main benefit, add details that build buyer confidence, then close with a clear call to action. Match the tone to the platform and add relevant hashtags.